There is no single “LABUBU price,” and no one visual trick proves that a figure is real. On 28 August 2026, POP MART’s U.S. LABUBU collection included small series products around $18.99–$32.99, larger dolls at $99.99 or more, a MEGA 400% figure at $314.90 and a MEGA 1000% figure at $1,269.90. Those are examples from the official store—not a resale valuation or a promise that an item remains in stock.

For authenticity, use POP MART’s own verification flow: reveal the code under the scratch coating, open the official customer-service verifier, enter the code, read the result and keep the receipt. Ear shape, teeth, paint and packaging can support an inspection, but none should overrule a failed official check or an untrustworthy seller.

LABUBU price in the U.S.: the useful answer

The name now appears on blind-box figures, vinyl plush pendants, full-size dolls, accessories and MEGA art figures. Comparing two listings without naming the product type is like comparing a keychain with a sculpture.

Official U.S. listing checked 28 August 2026 Format Listed price What the number does not include
THE MONSTERS 10th Anniversary Series Figures series figure $18.99 a guaranteed character from a sealed random box
THE MONSTERS × Kow Yokoyama Ma.k. Series blind-box series $22.99 for one box a whole set or a guaranteed secret edition
THE MONSTERS – Exciting Macaron Vinyl Face Blind Box vinyl plush pendant blind box $27.99 a chosen color or resale premium
THE MONSTERS × FIFA Vinyl Plush Pendant named pendant $32.99 tax, shipping or later price changes
LABUBU Time to chill Vinyl Plush Doll vinyl plush doll $99.99 on the cited product route a universal price for every doll
MEGA LABUBU 400% Tenth Anniversary large art figure $314.90 delivery cost or secondary-market value
MEGA LABUBU 1000% Tenth Anniversary very large art figure $1,269.90 delivery cost or secondary-market value

A LABUBU buying guide separates official retail-price formats from the evidence used to verify authenticity.

The official collection changes. A sold-out product can remain visible; a restock can use a different listing; a collaboration can cost more than a basic series. Record the product title, product page, price, date and whether the listing is for one blind box, one named item or a whole set before comparing it with another seller.

How to tell if a LABUBU is real

1. Start with the sales channel

The strongest starting evidence is an order from POP MART’s official website, an official POP MART store, a ROBOSHOP or another channel the company identifies as authorized. A marketplace seller saying “authentic” is a claim, not the same evidence.

Ask for:

  • the original order number or itemized receipt;
  • the exact series and product name;
  • clear, unedited photos of every side of the box and label;
  • the unused verification area if the item is sold as unopened;
  • an explanation for any price far below current official retail.

A receipt can also be forged, so treat it as one part of a chain. The seller, order, package, code result and item should agree.

2. Use POP MART’s official code procedure

POP MART’s U.S. help page gives this sequence:

  1. Scratch the coating on the box-label code.
  2. Go to the official customer-service verification page at m-gss.popmart.com.
  3. Choose QR Verify, enter the revealed code and submit it.
  4. Read the full result, including whether it is the first scan or has been scanned before.

Before entering anything, check the browser address yourself. A QR code is only a link printed on packaging; it can point to a look-alike site. POP MART’s own help page—not a seller’s screenshot—should be your route to the verifier.

3. Interpret the result instead of stopping at a green screen

POP MART currently documents three genuine-result states:

  • genuine, first scan;
  • genuine, multiple scans;
  • genuine, maximum scan count exceeded.

The second and third messages do not automatically mean counterfeit; the official guide explicitly describes them as genuine results. But they do mean the code has history. For an item advertised as factory sealed, ask why it was already checked and compare the explanation with the packaging and proof of purchase.

If the verifier rejects the code, the domain is wrong, the result does not identify the expected product, or the seller refuses basic evidence, stop the purchase and contact POP MART customer service. Do not let a convincing smile, hologram or social-media checklist overrule a failed verification path.

Which authenticity clues matter most?

Evidence Strength How to use it
Official channel plus matching order record strongest starting point Match seller, date, product and region; preserve the receipt.
Code checked through POP MART’s official verifier strong product-level check Read the exact result and scan history; confirm the domain manually.
Box label, identity card and item all match supporting evidence Compare series name, product form, materials and included card.
Construction and finish supporting evidence Look for major mismatches, not tiny hand-finished differences.
Teeth count, ear shape, foot stamp or color alone weak Counterfeits copy visible features; official designs also vary by series.
Seller’s verification screenshot weak It may show another code, an earlier scan or a look-alike page. Verify directly.
Low price alone warning, not proof Clearance and used condition exist, but an implausible price needs more evidence.

POP MART’s store after-sales policy also says some parts are manually spray-painted and assembled, so differences in color intensity or tightness can occur. A small variation is not automatically fake. Conversely, a neat paint job is not proof of authenticity.

What is a “Lafufu”?

“Lafufu” is informal collector slang for a LABUBU look-alike or counterfeit. It is not an official POP MART product category and it does not describe one consistent manufacturer or quality level.

The joke can be harmless when someone knowingly buys a parody. It becomes a consumer problem when a seller uses LABUBU branding, official-looking packaging or an authenticity claim to charge for a genuine item. Search the exact series and verify the code; do not use the slang as the test.

What is LABUBU—and is every monster LABUBU?

LABUBU is one character inside The Monsters, a character world created by artist Kasing Lung. POP MART’s designer profile dates that world to three Nordic-fairy-tale picture books in 2015 and names other characters including Zimomo, Tycoco, Spooky and Pato. The profile describes LABUBU by high pointed ears and serrated teeth, with a mischievous appearance and kind-hearted behavior.

That gives buyers two useful distinctions:

  • LABUBU is a character; The Monsters is the wider character family. A Zimomo listing is not a different LABUBU edition.
  • POP MART is the commercial brand and product platform. Kasing Lung created the character world; POP MART licensed and developed products around it.

Kasing Lung is from Hong Kong and developed his illustration career in Europe. Calling LABUBU simply “an ancient Chinese doll” erases the actual contemporary path: picture-book character, Hong Kong artist, European visual influences, licensed designer toy, Beijing-headquartered consumer brand and global collector culture.

There is no audited study that assigns a percentage to each cause. The evidence supports a combination rather than one magic explanation:

  1. A readable silhouette and personality. The ears, serrated grin and “mischief with good intent” work across a shelf figure, plush pendant and large sculpture.
  2. A world larger than one mascot. The Monsters gives LABUBU relationships and neighboring characters instead of treating it as a logo pasted onto products.
  3. Many price and use formats. A small blind box, a bag pendant, a named doll and a MEGA figure create different entry points.
  4. Series, secrets and collaborations. Random boxes make opening part of the product, while collaborations repeatedly change the visual context.
  5. Visible, portable collecting. A plush pendant can move from a display shelf to a bag, making collecting social and wearable.
  6. Real global distribution. POP MART’s 2025 annual report says The Monsters generated RMB14.16 billion in annual revenue, up 365.7% year over year. That measures commercial scale, not artistic quality, but it shows the phenomenon is larger than a few viral posts.

Celebrity posts, short videos, resale scarcity and queues can amplify attention, but none alone explains why the design keeps moving between formats and markets. “It went viral” describes an outcome; it does not explain the product system.

Blind box, named figure or whole set?

Read the listing language before paying:

  • Single blind box: one random design from a series; normally no choice of regular design.
  • Whole set: a case intended to contain the regular lineup; read the official listing for secret-edition and duplicate rules.
  • Named figure or doll: the listing tells you which character or design you receive.
  • Pendant blind box: wearable or bag-hanging format, still random when the title says blind box.
  • MEGA 400% / 1000%: a scale line, not 400 or 1,000 small toys in one package.

Never compare a whole-set price with a one-box price. On the cited collection, the Kow Yokoyama Ma.k. series showed $22.99 for a single box and $275.88 for a whole set. Both numbers were correct for different units.

A five-minute check before you buy

  1. Copy the exact product title and series.
  2. Find the matching page on POP MART’s regional official site.
  3. Record official price, format and date; do not assume stock.
  4. Confirm whether the offer is sealed, opened, used or guaranteed-character resale.
  5. Check the seller and proof of purchase.
  6. Verify the code through the official route when available.
  7. Match the box, identity card and item.
  8. Pay through a method with a documented dispute process.

If the seller rushes you, will not identify the series, uses only cropped photos, sends a verification screenshot instead of the code path, or explains a huge discount with no evidence, the safest decision is to walk away.

Questions readers ask next

How much is a real LABUBU?

It depends on the product format. Official U.S. examples checked 28 August 2026 ranged from $18.99 series figures and $27.99 vinyl-face pendant blind boxes to a $314.90 MEGA 400% figure and a $1,269.90 MEGA 1000% figure. That is an official retail snapshot, not a resale-price range.

What is the official LABUBU website?

The U.S. official store is popmart.com/us, and its LABUBU collection is under the same popmart.com domain. For authentication, start from POP MART’s official authenticity help page, which links to its customer-service verifier.

How many teeth does a real LABUBU have?

Do not authenticate a purchase with a teeth count alone. POP MART describes LABUBU as having serrated teeth, but different products, poses and manufacturing formats can show details differently, while counterfeits can copy a visible count. Use the official code route and purchase evidence first.

Does a first-scan result guarantee everything about the item?

It is strong evidence that the submitted code is recognized and had not previously been checked. Still match the code-bearing package to the item and seller. A genuine code copied or separated from its original product does not prove every object presented beside it is genuine.

Is a multiple-scan result fake?

Not automatically. POP MART’s guide calls “genuine – multiple scans” a genuine result. For an allegedly unopened product, the scan history is a reason to ask questions and compare the remaining evidence.

Is LABUBU Chinese?

The accurate story crosses places. LABUBU was created by Hong Kong artist Kasing Lung within The Monsters picture-book world, which carries Nordic-fairy-tale influences. POP MART, a China-founded company headquartered in Beijing, licensed the artist’s work and developed the global product business.

Is LABUBU a boy or a girl?

POP MART’s cited designer profile calls LABUBU a small monster but does not state a gender in the text checked for this page. Secondary articles do not all use the same wording, so this guide does not turn an uncited pronoun into character canon.

Is Zimomo a LABUBU?

No. Zimomo and LABUBU are separate characters in The Monsters family. A seller using both names loosely may simply be imprecise, but the product title and identity card should name the actual character.

Sources and scope

  • POP MART U.S. LABUBU collection — official product names, formats and listed U.S. prices checked 28 August 2026; inventory, discounts and prices can change.
  • POP MART authenticity check — official scratch-code procedure, verification destination and documented result states.
  • POP MART: Kasing Lung and The Monsters — official artist and character-world profile; the regional page now redirects for some visitors, so its claims are also bounded by the listed source snapshot.
  • POP MART 2025 Annual Report — official annual revenue and The Monsters revenue scale, global expansion and product-category context.

This page was checked on 28 August 2026. It does not authenticate an item remotely, guarantee stock, appraise resale value or reproduce a complete catalog. Product prices are dated examples from POP MART’s U.S. store and exclude tax, shipping and secondary-market premiums.